OVERVIEW
reports
speculative work
design fiction
experiences
press
contact@imprudence.fr
our studiesour projectscasesexperiences
imprudence is a design fiction agency that help its partners imagine protopian futures
01
New insights
We look at emerging, radical and weak signals to wrap them for you in next generation studies.
02
New visions
We work with scifi writers and futurists to turn these signals into grand visions for your company and create inspiring scenarios.
03
New deliverables
As creative and designers, we will materialize these scenarios into future products, services, experiences or places.
beauty 2035
with Roland Berger
What will the future of beauty be ?
Biome-based or algorithm-ruled ? Canonic or extravagant ? We look at speculative projects and scifi archetypes to understand what lies in the outskirts.
What did we do ?
300-page magazine
An inspiring keynote
A design fiction workshop
example
What if you could grow & eat your clothes ?
In her project Vivorium, Ali Schachschneider imagine a second skin grown with tissue culture and worn semi-living, then consumed as part of a meal.
Some people we showcased in the magazine
Monika BielskyteN O R M A L SLucy McRae
beauty 2035
with Roland Berger
What will the future of beauty be ?
Biome-based or algorithm-ruled ? Canonic or extravagant ? We look at speculative projects and scifi archetypes to understand what lies in the outskirts.
What did we do ?
300-page magazine
An inspiring keynote
A design fiction workshop
example
What if you could grow & eat your clothes ?
In her project Vivorium, Ali Schachschneider imagine a second skin grown with tissue culture and worn semi-living, then consumed as part of a meal.
Some people we showcased in the magazine
Monika BielskyteN O R M A L SLucy McRae
beauty 2035
with Roland Berger
What will the future of beauty be ?
Biome-based or algorithm-ruled ? Canonic or extravagant ? We look at speculative projects and scifi archetypes to understand what lies in the outskirts.
What did we do ?
300-page magazine
An inspiring keynote
A design fiction workshop
example
What if you could grow & eat your clothes ?
In her project Vivorium, Ali Schachschneider imagine a second skin grown with tissue culture and worn semi-living, then consumed as part of a meal.
Some people we showcased in the magazine
Monika BielskyteN O R M A L SLucy McRae
the first art exhibition on Snapchat
digital stone
The in-situ experience in Bercy Village
artifact
An artifact is a materialization of a possible future. 
It can illustrate a product, a service, an experience, a place. It can be a video, a concept art, a novel, a prototype.
We are not just a design fiction agency.

we are a network of planners, designers, creative technologists, futurists and storytellers.

we get inspired by subcultures, avant-garde experiments, critical design projects and science fiction imaginaries.

we imagine protopian futures, both desirable and realisable, and materialize them through multimedia and impactful artifacts.

we want to show you that other futures are possible.

we want to show you that future can be cool again.
our reports
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our speculative projects
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our creative EXPERIENCES
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We have worked with
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
we also have a magazine.
it's on instagram.
If you want to see how cool the future can be...
follow us
We are based in Paris. If you want to get in touch, send us a mail at
contact@imprudence.fr
You can also follow us on
LinkedIn
Some people we like
Monika BielskyteN O R M A L SLucy McRae