DISCOVER
imprudence is a foresight and creative technology studio that helps imagine and create your futures
01
speculative futures
Our critical design works
and foresight studies
SPECULATIVE DESIGN
02
desirable futures
Design fiction researches
and workshops
DESIGN FICTION
03
creative futures
Innovative experiences
for brands and institutions
creative technology
artifact
An artifact is a materialization of a possible future. 
It can illustrate a product, a service, an experience, a place. It can be a video, a concept art, a novel, a prototype.
We are a network of planners, designers, creative technologists, futurists and storytellers.

we get inspired by subcultures, avant-garde experiments, critical design projects and science fiction imaginaries.

we imagine protopian futures, both desirable and realisable, and materialize them through multimedia and impactful artifacts.

we want to show you that other futures are possible.

we want to show you that future can be cool again.
discover our latest work
report
bodies 2050
300 pages on the future of beauty, fashion and health
+
speculative
WITCHELIUM
a speculative beauty object you grow and eat
+
design fiction
work 2035
HOW WILL we WORK 10 YEARS from now, with AI, AR and VR ?
+
EXPERIENCE
digital stone
THE FIRST PARISIAN ART EXHIBITION ON SNAPCHAT
+
We have worked with
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
we also have a magazine.
it's on instagram.
If you want to see how cool the future can be...
follow us
Some people we like
Monika BielskyteN O R M A L SLucy McRae