imprudence is a foresight laboratory that publishes speculative studies about our future
01
New insights
We are obsessed with creating magical user journeys that reconcile physical and virtual, technologies and senses.
02
New format
We love augmented reality, whether it's on facebook, instagram, snapchat, iOS or Android.
03
New uses
What do we love more than creating ? Sharing our knowledge with our partners and help them leverage the power of new technologies.
report
Bodies 2050
300 pages to discover
what our bodies will look like in 30 years
buy report
overview
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what's inside
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01 seven TRENDS
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02 seven TRENDS
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03 seven TRENDS
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deliverables
5 COPIES OF THE PRINTED REPORT
A DIGITAL SUMMARY OF ALL INNOVATIONS
AND SIGNALS for each trend
A 45-minute keynote by our ceo julien tauvel
price
5000 euros
i want one
Some people we like
Monika BielskyteN O R M A L SLucy McRae
artifact
An artifact is a materialization of a possible future. 
It can illustrate a product, a service, an experience, a place. It can be a video, a concept art, a novel, a prototype.
We are not just a creative technology studio.

we are a network of planners, designers, creative technologists, futurists and storytellers.

we get inspired by subcultures, avant-garde experiments, critical design projects and science fiction imaginaries.

we imagine protopian futures, both desirable and realisable, and materialize them through multimedia and impactful artifacts.

we want to show you that other futures are possible.

we want to show you that future can be cool again.
We have worked with
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
we also have a magazine.
it's on instagram.
If you want to see how cool the future can be...
follow us
Some people we like
Monika BielskyteN O R M A L SLucy McRae