imprudence is a foresight laboratory that publishes speculative studies about our future
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Speculative insights
We are obsessed with creating magical user journeys that reconcile physical and virtual, technologies and senses.
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Speculative works
We love augmented reality, whether it's on facebook, instagram, snapchat, iOS or Android.
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Bodies 2050
300 pages to discover
what our bodies will look like in 30 years
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We are inspired by speculative design. This is why we did some projects on our own too. Discover them below.
01 AUGMENTED CLOTHING
B-AR-OQUE
Throughout the course of only a few days, I could basically watch how the bacteria stem of a vinegar mother migrated into a jar of sourdough placed on the same shelf but half a meter away. I felt almost spiritual witnessing this happening.

In the name of progress and clean living we have isolated our selves to allow a life, free of wild and dangerous pathogens. We made it very hard for the symbionts we coexist with, it is clear to me that we need to work on this relationship. I wanted to give them a literal space in our environment, an architecture for them to thrive. As an architectural object it is intended to breath and interact with its environment rather than shield it off. By Designing a space, scaled up to a size that it is within human perception, i aim to provoke a conscious relationship, that allows bacterias to maintain their communities.

The object, inhabited by a bacteria community shall be placed in spaces where we perform our daily hygiene. The bathroom, a place of human hygiene is mostly treated in a sterile way, rather than making it a space of our symbiotic needs. By populating the room consciously instead, we create a correspondence that works supporting to our own bodily microbiome ( the ecological community of all microorganisms that inhabit our bodies).I had a encounter I will never forget.
generative design
The possibility to automatically create custom and personalized design based on changes of defined variables and programmed patterns
artifact
An artifact is a materialization of a possible future. 
It can illustrate a product, a service, an experience, a place. It can be a video, a concept art, a novel, a prototype.
We are not just a creative technology studio.

we are a network of planners, designers, creative technologists, futurists and storytellers.

we get inspired by subcultures, avant-garde experiments, critical design projects and science fiction imaginaries.

we imagine protopian futures, both desirable and realisable, and materialize them through multimedia and impactful artifacts.

we want to show you that other futures are possible.

we want to show you that future can be cool again.
We have worked with
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
we also have a magazine.
it's on instagram.
If you want to see how cool the future can be...
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Some people we like
Monika BielskyteN O R M A L SLucy McRae